A downtown New York City resident since 1994, Joey Falcone started his career in fashion in 1998 in public relations where he was the PR officer for Martin Margiela, Vivienne Westwood, Stephen Sprouse, and Costume National and soon made the transition to styling by the year 2000. Soon thereafter, he started a five year full time position with fashion editor Karl Templer and then on to two years with editor Joe McKenna before going out on his own in 2008. During that period, gaining top notch real life experience, working regularly for Italian Vogue and W Magazine and high profile fashion advertising for Calvin Klein, Benetton, The Gap, and Hugo Boss, he has worked many years alongside icons of the industry including Peter Lindbergh, Mario Sorrenti, David Sims, Fabian Baron, and Steven Klein.

Now on his own, Joey Falcone keeps the tradition of high expectations and attention to detail alive which he learned from his history working in the New York high end fashion industry and extends that into the realms of portraiture, costuming, and commercial advertising as well as his original training in the world of high end fashion editing.